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General Rants , Wednesday, August 06, 2003
I couldn't resist a quick extra rant on the topic of poor reviews in magazines when I saw the latest issue of Practical Photography (UK).
This issue reviews the Kodak DCS Pro 14n, a camera that has had mixed reviews in general (and I'm being polite). PP do not appear to particularly mind that a camera listed at £4224 has a viewfinder you can't even get your eye up to - the "Handling" score, with the comment "The main camera controls are there, but there are plenty of niggles", is 86%! How many "niggles" do you need to reach 70% - or even 50% ? How bad a camera would plumb such depths ? At least the main controls are there - hey, for £4000+ I would tend to expect them to pretty well glued on too! Image Quality..."Superb from the RAW files at low ISOs, less impressive from the JPEGs" - this is worth 93%! I suppose a Canon EOS 1Ds would get 150% then ? I could go on (and on), but the total score for a camera which is generally reckoned by informed experts to be just a few feathers short of a turkey is 88%. One note though: the article repeatedly states that the 14n was designed for portrait and wedding photographers (good thing they don't need viewfinders..do they?). This seemed suspicious, so I checked on Kodak's web site. Indeed, Kodak do say this (actually they say exactly what PP say, demonstrating PP's skill with Cut & Paste). I digged further and found that they were saying this back before launch too. So, in this context, scathing comments in certain wildlife / landscape oriented reviews were maybe a bit unfair too.
However, as for PP - I could get over it if it was an isolated case, but in the very same issue we are presented with a two page review of the Rollei 35MF rangefinder. Not once -despite picking on the price as a weak point - do they point out the fundamental fact that this overpriced vanity object is nothing other than a badged engineered Cosina, er, sorry, Voigtlander.
Frankly I find this reporting irresponsible at best and dishonest at worst. Practical Photography is actually one of the best photographer magazines in the English language, with great columnists such as David Noton and Andy Rouse, but their so-called reviews do them a serious discredit and are cynically disregarding of their readers.